# AdWhiz — AI-Powered Google Ads & Meta Ads Audit, Dashboard & MCP API

> AdWhiz is an AI-powered advertising platform for Google Ads and Meta (Facebook/Instagram) Ads. It offers three products: instant audit reports, an AI dashboard with daily health scores and one-click recommendations, and 100 MCP tools for managing ad campaigns from any AI tool.

## Products

### Audit Reports
- Free mini-audit: 5 free audits covering key metrics (wasted spend, best/worst CPA, projected savings)
- Full audit report: $99 one-time, comprehensive PDF with campaigns, keywords, search terms, issues, and recommendations
- Supports both Google Ads and Meta (Facebook) Ads accounts
- Under 1 minute to complete
- No subscription required

### AI Dashboard (adwhiz.ai/app)
- Daily health score for each connected ad account (Google Ads and Meta Ads)
- AI-generated recommendations you can apply with one click
- Spend trend chart with period comparison
- Natural language queries — ask questions about your ad data in plain English
- Campaign creation wizard
- Multi-account management with account groups (Business tier)
- Cross-account overview and bulk audits (Business tier)
- Supports English and Chinese (zh-CN)
- Plans from $79/month

### MCP API Subscriptions
- 70 Google Ads management tools via Model Context Protocol (MCP)
- Works with: Claude Code, Cursor, Windsurf, OpenClaw, Continue.dev, Cline, Zed, and any MCP-compatible tool
- Authentication: MCP OAuth 2.0 (browser sign-in, no API key needed) or Bearer token (API key)
- Pro: $79/mo (500 calls, 1 Google Ads + 1 Meta Ads account, AI dashboard included)
- Business: $249/mo (2,000 calls, up to 5 accounts, multi-account management, bulk audits)
- Enterprise: $799/mo (10,000 calls, unlimited accounts, white-label ready, dedicated support)
- Tools include: list/create/update campaigns, keywords, ads, negative keywords, budgets, bidding strategies, sitelinks, conversion actions, audience segments, and more

## MCP Server

- URL: https://mcp.adwhiz.ai/mcp
- Transport: streamable-http
- Authentication: MCP OAuth 2.0 (RFC 9728 + RFC 7591 + PKCE) or Bearer token (API key from dashboard)
- 100 tools across 7 categories: Account (2), Read (20), Write (45), Audit (2), Query (1) for Google Ads; Read (14), Write (15), Audit (1) for Meta Ads

## MCP OAuth 2.0

AdWhiz supports the MCP OAuth 2.0 specification for zero-configuration authentication:
- Protected Resource Metadata at `/.well-known/oauth-protected-resource`
- Authorization Server Metadata at `/.well-known/oauth-authorization-server`
- Dynamic Client Registration at `/api/mcp-oauth/register`
- Authorization endpoint at `/oauth/consent`
- Token endpoint at `/api/mcp-oauth/token`
- PKCE (S256) required for all flows
- Token prefixes: `aw_oat_` (access, 1h TTL), `aw_ort_` (refresh, 30d TTL)

## Configuration Examples

### MCP OAuth (recommended — no API key needed)
AI tools that support MCP OAuth 2.0 (e.g., Claude Code) will automatically discover the OAuth endpoints and prompt the user to sign in via browser. No configuration needed beyond the server URL.

```json
{
  "mcpServers": {
    "adwhiz": {
      "type": "streamable-http",
      "url": "https://mcp.adwhiz.ai/mcp"
    }
  }
}
```

### API Key Authentication
```json
{
  "mcpServers": {
    "adwhiz": {
      "type": "streamable-http",
      "url": "https://mcp.adwhiz.ai/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_API_KEY"
      }
    }
  }
}
```

## Key Pages

- Homepage: https://www.adwhiz.ai
- AI Dashboard: https://www.adwhiz.ai/app
- Audit: https://www.adwhiz.ai/audit
- Pricing: https://www.adwhiz.ai/pricing
- Documentation: https://www.adwhiz.ai/docs
- Blog: https://www.adwhiz.ai/blog (16 posts)
- Glossary: https://www.adwhiz.ai/glossary (40 terms covering Google Ads, Meta Ads, and general PPC concepts)
- Compare: https://www.adwhiz.ai/compare (18 competitor comparison pages)
- Affiliates: https://affiliate.adwhiz.ai

## Blog Posts (16)

- What Is a Google Ads Audit?: https://www.adwhiz.ai/blog/what-is-google-ads-audit
- Google Ads PPC Audit Checklist: https://www.adwhiz.ai/blog/google-ads-ppc-audit-checklist
- How to Reduce Google Ads CPA: https://www.adwhiz.ai/blog/reduce-google-ads-cpa
- Find Wasted Google Ads Spend: https://www.adwhiz.ai/blog/find-wasted-google-ads-spend
- Best Google Ads Audit Tools 2026: https://www.adwhiz.ai/blog/best-google-ads-audit-tools-2026
- Negative Keyword Strategy: https://www.adwhiz.ai/blog/negative-keyword-strategy
- Best AI Google Ads Tools 2026: https://www.adwhiz.ai/blog/best-ai-google-ads-tools-2026
- What Is MCP for Marketers: https://www.adwhiz.ai/blog/what-is-mcp-for-marketers
- Connect Claude to Google Ads via MCP: https://www.adwhiz.ai/blog/connect-claude-google-ads-mcp
- Google Ads Automation Guide 2026: https://www.adwhiz.ai/blog/google-ads-automation-guide-2026
- Free Google Ads Audit Guide: https://www.adwhiz.ai/blog/free-google-ads-audit-guide
- Facebook Ads Audit Guide 2026: https://www.adwhiz.ai/blog/facebook-ads-audit-guide-2026
- Negative Keyword List by Industry: https://www.adwhiz.ai/blog/negative-keyword-list-by-industry
- Google Ads vs Meta Ads 2026: https://www.adwhiz.ai/blog/google-ads-vs-meta-ads-2026
- Reduce Google Ads CPC Guide: https://www.adwhiz.ai/blog/reduce-google-ads-cpc-guide
- AI Ad Management 2026: https://www.adwhiz.ai/blog/ai-ad-management-2026

## Glossary (40 terms)

Terms are available at https://www.adwhiz.ai/glossary/{slug}. Categories: Google Ads (20), Meta Ads (10), General PPC (10).

Google Ads: ctr, cpc, cpm, cpa, roas, quality-score, ad-rank, impression-share, conversion-rate, search-terms, negative-keywords, bid-strategy, smart-bidding, max-conversions, target-cpa, target-roas, performance-max, responsive-search-ads, ad-extensions, display-network

Meta Ads: cost-per-purchase, creative-fatigue, lookalike-audience, custom-audience, meta-pixel, conversions-api, dynamic-creative-optimization, ad-relevance-diagnostics, advantage-plus, frequency-cap

General PPC: ab-testing, attribution-model, remarketing, landing-page-experience, conversion-tracking, audience-segmentation, dayparting, geo-targeting, cross-platform-advertising, model-context-protocol

## Competitor Comparisons (18)

Compare AdWhiz with alternatives at https://www.adwhiz.ai/compare/{slug}:
- optmyzr-alternative, wordstream-alternative, adalysis-alternative, manual-audit-alternative
- adamigo-alternative, mai-alternative, ryze-alternative, promify-alternative
- gomarble-alternative, groas-alternative, madgicx-alternative, adsroid-alternative
- stealads-alternative, adspirer-alternative, opteo-alternative, adzooma-alternative
- marin-software-alternative, acquisio-alternative

## OpenClaw Configuration

### Skill Install (recommended)
```bash
clawhub install adwhiz
```

### Manual Configuration (openclaw.json)

#### stdio transport (local via npx)
```json
{
  "mcpServers": {
    "adwhiz": {
      "command": "npx",
      "args": ["-y", "@adwhiz/mcp-server"],
      "env": {
        "ADWHIZ_API_KEY": "YOUR_API_KEY"
      }
    }
  }
}
```

#### HTTP transport (remote server)
```json
{
  "mcpServers": {
    "adwhiz": {
      "transport": "http",
      "url": "https://mcp.adwhiz.ai/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_API_KEY"
      }
    }
  }
}
```

## REST API (for GPT Actions, Dify, Coze, etc.)

All 100 tools are also available as a standard REST API with OpenAPI 3.1.0 spec:

- OpenAPI spec: https://mcp.adwhiz.ai/api/v1/openapi.json
- Tool listing: https://mcp.adwhiz.ai/api/v1/tools
- Tool execution: POST https://mcp.adwhiz.ai/api/v1/tools/{tool_name}

Import the OpenAPI spec URL into any platform that supports OpenAPI actions.

## Supported Platforms

- **Google Ads**: Full audit reports, 70 MCP tools, AI dashboard with health scores
- **Meta (Facebook/Instagram) Ads**: 29 MCP tools, mini-audit reports, AI dashboard with health scores, creative fatigue detection, full campaign management, partnership/branded content ads

## Security

- OAuth2 for ad account connections (Google and Meta)
- All credentials encrypted with AES-256-GCM
- Read-only access by default; mutate operations require explicit confirmation
- MCP OAuth tokens stored as SHA-256 hashes
- Access revocable at any time from account settings

## Use Cases

- OpenClaw Ads Skill: https://www.adwhiz.ai/use-cases/openclaw-ads — Install AdWhiz on OpenClaw with one command. 100 MCP tools for Google Ads and Meta Ads management from your AI agent.
- AI Agent Ads Management: https://www.adwhiz.ai/use-cases/ai-agent-ads — Let AI agents manage Google Ads campaigns via MCP. Autonomous workflows for audits, campaign creation, keyword optimization, and budget management.

## Changelog (8 releases)

- Meta Ads Audit, PageSpeed Boost & Homepage Polish (2026-03-04): https://www.adwhiz.ai/changelog/2026-03-04
- Mobile Optimization & Security Docs (2026-03-03): https://www.adwhiz.ai/changelog/2026-03-03
- UI Overhaul, Docs Rewrite & Content Infrastructure (2026-03-02): https://www.adwhiz.ai/changelog/2026-03-02
- Design System, Dark Mode & Trial Emails (2026-03-01): https://www.adwhiz.ai/changelog/2026-03-01
- Homepage Rewrite, i18n & Meta Ads Prep (2026-02-28): https://www.adwhiz.ai/changelog/2026-02-28
- Launch Day — Dashboard, AI Chat & Affiliate Program (2026-02-27): https://www.adwhiz.ai/changelog/2026-02-27
- MCP Subscriptions & Pre-Launch Polish (2026-02-26): https://www.adwhiz.ai/changelog/2026-02-26
- Foundation — Audit Engine, OAuth & PDF Reports (2026-02-20): https://www.adwhiz.ai/changelog/2026-02-20

## Contact

- Email: support@adwhiz.ai
- Twitter: https://x.com/BuildWithJames
- Website: https://www.adwhiz.ai/contact